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Glam Up Fest 2026: GenZ and Non-Metro India Power 50% Growth in Flipkart Beauty

Jun 19, 2026

New Delhi [India], June 19: Flipkart, India's homegrown e-commerce marketplace, today announced that its Beauty and Personal Care category has grown 50% year-on-year, with GenZ now driving nearly 60% of all beauty purchases on the platform. Fuelling this momentum are shoppers from Tier 2 and Tier 3 cities, with two in three beauty searches on Flipkart originating from non-metro cities such as Cuttack, Bardhaman, Gorakhpur, Kottayam, Guntur, Jamnagar, Sangli among several others are increasingly shaping the country's beauty trends and purchase decisions. These insights were unveiled at the fourth edition of Glam Up Fest 2026 in New Delhi, which brought together 100+ leading beauty brands and 6,000+ creators, influencers, and celebrities.

Source: Cars24 Team-BHP Gears of Growth 2025 Report

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