Doha Bank boosts SME banking with Ashghaly Bundles

Doha [Qatar], October 20: Doha Bank announced the launch of the new Ashghaly Bundles, to support businesses at every stage of their growth journey. The initiative reflects the Bank's commitment to delivering tailored financial services that create value for corporate and SME customers while strengthening long-term banking relationships. The Bundles have been developed to provide businesses with tiered benefits, preferential pricing, and enhanced banking privileges based on their engagement and relationship with the Bank.
As part of this initiative, Doha Bank has introduced a structured customer segmentation framework Ashghaly, Ashghaly Gold and Ashghaly Platinum. Each segment offers a carefully curated package of services and benefits designed to support business growth while encouraging greater utilization of the Bank's transaction banking, cash management, and digital banking solutions.
Commenting on the launch, Sheikh Abdulrahman bin Fahad bin Faisal Al Thani, the Group Chief Executive Officer of Doha Bank said:
" Ashghaly Bundles reflect Doha Bank's continued focus on customer-centric innovation and relationship banking. By offering tailored benefits that recognize and reward customer engagement, we aim at creating greater value for our customers while supporting their growth ambitions. This initiative forms part of our broader vision to be the preferred banking partner for businesses across Qatar."
The introduction of Ashghaly Bundles forms part of Doha Bank's broader strategy to enhance customer experience through customized banking propositions. By leveraging customer segmentation and relationship-based offerings, the Bank aims to better address the distinct needs of its corporate and SME clients, enabling more relevant solutions, stronger engagement, and higher customer satisfaction.
Source: Qatar Tribune