Anandana - The Coca-Cola India Foundation's 'Maidaan Saaf' Initiative Strengthens Responsible PET Bottle Collection During Puri Rath Yatra 2026
Jul 30, 2026
Puri (Odisha) [India], July 30: Anandana - The Coca-Cola India Foundation, in partnership with Hindustan Coca-Cola Beverages (HCCB), Puri Municipal Corporation, Puri District Administration, the Housing & Urban Development Department, Government of Odisha, the State Pollution Control Board, Odisha, and Odisha Development Management Programme (ODMP), implemented the 'Used PET Bottle-Free Puri Rath Yatra 2026' drive under its 'Maidaan Saaf' initiative. The initiative aims to drive long-term behaviour change by promoting the responsible collection and recycling of used PET bottles at high-footfall public gatherings across India.