Zed Black Agarbatti Strengthens Festive Portfolio with Premiumisation and Dhoop Expansion; Launches New Diwali TVC Featuring MS Dhoni
Nov 07, 2026
Indore (Madhya Pradesh) [India], November 7: With the festive season projected to contribute 40% of its overall sales this year, Mysore Deep Perfumery House (MDPH), the maker of Zed Black Agarbatti, has expanded its festive portfolio across agarbatti, dhoop, camphor and puja essentials. The expanded range brings together new pack formats, differentiated fragrance combinations and products suited to regional preferences, including a selection for West Bengal under its Samarpan brand. The brand has also launched its new festive TVC under the ‘Prarthna Hogi Sweekar’ campaign, while also celebrating a decade-long association with MS Dhoni. The campaign captures the hopes and prayers that bring people together for a brighter tomorrow.