Business News
Quora Survey Reveals How Indians Research, Compare, and Decide on Financial Products
Feb 11, 2026
Mumbai (Maharashtra) [India], February 11: As we enter the new year and budget season, Indian consumers are looking for guidance on investments, insurance, loans, and banking decisions. A new survey of Quora users in India uncovers the consumer journey in making important financial decisions. The findings reveal a distinct pattern: Quora users aren't passively browsing for financial information. They're actively comparing options and seeking peer advice before making financial decisions. 38% of Quora users were influenced to make a financial decision after reading answers on the platform.
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