Business News
Not Just Pharmacy: How Medkart is Building India's Smartest Generic Medicine App
Aug 05, 2025
Ahmedabad (Gujarat) [India], August 5: India's pharmaceutical landscape is undergoing a vital transformation. Despite being home to one of the world's largest medicine markets, millions of Indian families continue to struggle with the high cost of treatment. Studies show that over 50% of healthcare expenses in India are still paid out-of-pocket, leaving many to either delay care or make painful trade-offs between health and household priorities. In this environment, the need for accessible and affordable options is critical. This is where smart, tech-enabled platforms focused on generic medicines are stepping up. The growing shift toward generics, supported by stricter manufacturing standards and better public awareness, is unlocking a new healthcare era for India, one where savings don't have to mean sacrifice.
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