DealBuddy Lets Users Buy Products for As Low As 1 Paise - A New E-commerce Model for India 2.1
Jul 21, 2025
Kozhikode (Kerala) [India], July 21: For long, India's booming e-commerce industry has largely catered to what venture capital firm Blume Ventures calls "India 1" - the top 140 million digitally savvy, urban consumers. But the vast middle, "India 2" - nearly 300 million aspirational Indians - has remained largely underserved.