Rusan Pharma's 2baconil Launches Anthem-Led "2baconil Kar, Zindagi Fulfil Kar" Campaign on World No Tobacco Day 2025
May 30, 2025
Mumbai (Maharashtra) [India], May 30: This World No Tobacco Day, Rusan Pharma's nicotine patch brand '2baconil' has unveiled a quirky anthem-driven campaign titled "2baconil Kar, Zindagi Fulfil Kar." The new campaign represents a bold creative shift in anti-tobacco messaging - moving away from fear-based scare tactics and instead embracing empathy, relatability, and humour. By positioning 2baconil as a non-judgmental, supportive quit-smoking partner, the campaign speaks to people who smoke in their own language and with a dose of light-hearted encouragement.